約會不約炮

菲律賓一個專為女性而設的約會應用Peekawoo,一年內極速竄紅,創辦人及其團隊分享成功之道:「因為我們也是女人。」

Peekawoo 團隊共有九人,除了技術總監之外,清一色是二十多歲的女性。兩位創辦人 Valenice Balace及Mara Ang 過去都有交友應用程式,但經驗未如理想:

  • 去夜場走走看看,卻沒有合眼緣的;
  • 嘗試傳統的交友網站,但那些用戶都是追尋認真的關係;
  • 利用定位系統運作的交友應用,則充斥尋找性愛的男人。

她們批評時下的交友應用多數由男性設計,像一本本供男人選擇的目錄,女性常常被不恰當、充滿性暗示的信息騷擾。因此,Peekawoo 銳意向用家提供自主、私密而安全的聚會模式:

  • 拒絕跟從「業界」,沒有配備定位功能;
  • 在配對前,先要回答5條問題,要答對3條,證明雙方想法、目的相近,才可聊天。
  • 籌辦友善的組聚活動。

Balace 認為熱門的交友應用如 Tinder令同類應用在菲律賓不再是相親或王老五的同義詞,吸引了更多不同階層的年輕人使用,間接幫助 Peekawoo成長。當然,應用能夠真正成功,是因為團隊都是女性,她們自己就是產品的目標用戶(據說是對約會傳統而保守的亞洲女性),所以相當了解市場需要,這個身份同時給她們一份情感責任,去做好這件產品。

文章來源:Tech in Asia

 

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